Meet Our Team

David_Goana

David Gaona

President, Owner

David founded TreeNewal in 2017 and has steadily led the company’s immense growth year after year alongside the talented team of TreeNewal. David believes “An outstanding customer experience has been a huge contributor to our success”.

Other companies of David’s include concrete, luxury pools, outdoor living, and landscape design-build. David also has an accounting background that includes the Forklift industry. Learn more about David’s story here

B.S. in Accounting, University of North Texas

Wesley Rivers

Vice President of Operations, Co-Owner

In addition to being an ISA Certified Arborist, Wes’ experience also includes production management, plant healthcare, and operations. Other qualifications include ISA Tree Risk Assessment Qualified and Texas Oak Wilt Qualified. Wes has a passion for customer service and educating others.

Bachelor of Science, Forestry, Minor Horticulture
Stephen F. Austin State University – 2005

Stacy Ray

Operations & Growth Manager

Stacy manages the business operations and fast-paced growth of TreeNewal. This is the third company that Stacy has assisted David Gaona with. The majority of her career has been supporting companies with high-growth operations in a multitude of industries as well as sizes from start-ups to global corporations.

James Allen

ISA Certified Arborist

In addition to earning his certification as an ISA Certified Arborist, James is Texas Oak Wilt Qualified as well.  His experience also includes 8 years working in all positions of the Tree Care industry, from Groundman and Climber to Plant Healthcare Specialist. 

Cory-Herpel

Cory Herpel

ISA Certified Arborist

Cory’s experience includes over 11 years as an ISA Certified Arborist with advanced knowledge of plant health care for trees ranging from basic insect and disease control to construction planning and mitigation. His qualifications include Tree Risk Assessment Qualified (TRAQ) and Texas Oak Wilt Qualified.

Background includes roles in management, operations, and environmental coordination.  

B.S. in Environmental Conservation of Natural Resources, Texas Tech University – 2004
M.S. in Horticulture, Texas Tech University – 2006

Jason Whatley

ISA Certified Arborist

With over 28 years in the Horticulture industry beginning with landscape management and design, Jason has been focused specifically on tree and plant care the past 7 years. Earning his ISA Certification in 2016 as an ISA Certified Arborist, he has found that the tree care industry is his true passion.  

We Are Hiring

Committed to excellence in customer service, sustainable tree care, and exemplifying leadership in our field,
we are in search of passionate professionals to join our team.