Meet Our Team

David_Goana

David Gaona

President, Owner

David founded TreeNewal in 2017 and has steadily led the company’s immense growth year after year alongside the talented team of TreeNewal. David believes “An outstanding customer experience has been a huge contributor to our success”.

Other companies of David’s include concrete, luxury pools, outdoor living, and landscape design-build. David also has an accounting background that includes the Forklift industry. Learn more about David’s story here

B.S. in Accounting, University of North Texas

Wesley Rivers

Vice President of Operations, Co-Owner

In addition to being an ISA Board Certified Master Arborist, Wes’ experience also includes production management, plant healthcare, and operations. Other qualifications include ISA Tree Risk Assessment Qualified and Texas Oak Wilt Qualified. Wes has a passion for customer service and educating others.

Bachelor of Science, Forestry, Minor Horticulture
Stephen F. Austin State University – 2005

Stacy Ray

Operations & Growth Manager

Stacy manages the business operations and fast-paced growth of TreeNewal, making TreeNewal the third company that Stacy has assisted David Gaona with. Most of her career has been supporting companies with high-growth operations in many industries, from start-ups to global corporations.

James Allen

ISA Certified Arborist

In addition to earning his certification as an ISA Certified Arborist, James is Tree Risk Assessment Qualified (TRAQ) and Texas Oak Wilt Qualified.  His experience also includes 10 years working in all positions in the Tree Care industry, from Groundman and Climber to Plant Healthcare Specialist.
Cory-Herpel

Cory Herpel

ISA Certified Arborist

Cory’s experience includes over 13 years as an ISA Certified Arborist with advanced plant and tree healthcare knowledge, from insect and disease control to construction planning and mitigation. His qualifications include Tree Risk Assessment Qualified (TRAQ) and Texas Oak Wilt qualified.

His background includes roles in management, operations, and environmental coordination.nation.

B.S. in Environmental Conservation of Natural Resources, Texas Tech University, December 2004
M.S. in Horticulture, Texas Tech University, December 2006

Jason Ibrahim

ISA Certified Arborist & Commercial Business Developer

Jason’s well-rounded experience of over 4 years in the tree and landscape industries includes commercial and residential arenas, including account management, plant healthcare, and tree pruning and removal. Jason also holds a Commercial Applicator License (3A).

B.S. Agronomy with an emphasis in Soil Studies, University of Arkansas at Pine Bluff – 2017

We Are Hiring

Committed to excellence in customer service, sustainable tree care, and exemplifying leadership in our field,
we are in search of passionate professionals to join our team.